Insights From Redesigning A Contemporary Dating App: Coffee Meets Bagel

Insights From Redesigning A Contemporary Dating App: Coffee Meets Bagel

Mixing love and technology is really a relatively brand new concept, in the usa alone, dating application consumption went up from 11per cent to 33percent within the last few 7 years. One software on the market, presently intended for more serious daters, is Coffee Meets Bagel. We instantly noticed some ways that the UX and UI of this application may be enhanced to emphasize its USPs better.

Why Do Users Pick Coffee Meets Bagel?

CMB seemingly have adopted a stance that is rather anti-tinder/anti-swiping advertising itself being a software to get more severe daters. The ‘smart algorithm’ only shows users an amount of matches per which picks up on their preferences and makes better recommendations based on that day. Appropriately, all the users on CMB are millennial professionals that are working.

Upon interviews and contextual inquiries with a range users that fit this demographic, i discovered the next to make a difference in terms of enhancement.

“What Now…?” — Consider Navigation

Comprehending the movement for which users complete actions is crucial to the quality that is overall of software.